Facebook removes & # 39; pseudoscience & # 39; of the list of allowed keywords that advertisers use to target people
- Facebook has & # 39; pseudoscience & # 39; removed from their list of allowed keywords
- The decision comes after a report by The Markup
- An advertising portal for & # 39; pseudoscience & # 39; had more than 78 million people
Facebook has the word & # 39; pseudoscience & # 39; removed from their list of allowed keywords for advertisers.
According to a report by The Markup, Facebook has until recently allowed advertisers to profit from ads that & # 39; t the word & # 39; pseudoscience & # 39; straight.
The Markup also reports that a & # 39; ad portal & # 39; for the keyword that allows advertisers to target their products to more than 78 million people.
Facebook has the keywords & # 39; pseudoscience & # 39; removed from their list of allowed phrases according to a report by The Markup (Stock Photo)
After The Markup was able to place an ad that targeted people with the keyword that was approved by Facebook, the company said it has completely eliminated the category.
In a statement to The Verge after the decision, Facebook said:
& # 39; We removed this targeting option to prevent potential abuse in ads. & # 39;
Facebook probably held a portal for & # 39; pseudoscience & # 39; active despite taking other related categories such as & # 39; chemtrails & # 39; and other collaborations according to The Markup.
The news that advertisers might target based on & # 39; s category comes with particularly sensitive timing as Facebook tries to fight for bad information on its COVID-19 platform.
As of April 16, Facebook CEO Mark Zuckerberg said the platform had placed warning labels on more than 40 million messages related to COVID-19.
Facebook recently opened its Messenger app for health authorities to help disseminate important information about new coronavirus COVID-19 (stock)
In addition to removing content, Facebook has also begun notifying users who may have come in contact with incorrect information.
However, attempts to fix bad information have not gone unnoticed.
Facebook recently acknowledged that it was a & # 39; error & # 39; made by blocking content about making hand-sewn masks and urging users to ban them, including groups in Pennsylvania, Illinois and California.
Twitter has also taken important stances against misinformation being disseminated by presidents in Brazil and Venezuela who promote unproven treatment for COVID-19.
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